It’s always a great knowledge to receive when you got the opportunity to interview a true hiphop head, involved in this music industry since the early 90’s, and currently in three exciting functions : Ron is the manager of Nutso, program director at Sirius XM and producer of DJ Premier’s LFHQ mixshow. So yeah, basically, Ron’s definition of an emcee got to be told !
1) What do you expect the most from an emcee ?
Versatility & Personality & Skill. Bottom line. You need to be well rounded and not stuck in a box, be able to change styles & flows to catch the audience attention. Personality is important to drive your music and make people picture the entire story you are presenting whether it’s a slow record or up-tempo club record, you have to bring the listener into your world and personality creates that aura. Flow, well that’s key in how you add the final instrument to a song (your vocal) and riding a beat is something many can’t do unfortunately but those that do…complete a song!
2) What do you like the most from emcees nowadays ?
The fact that I enjoy is when an artist is not scared to tell the truth about a situation and deliver a heartfelt song that could possibly be personal yet let’s you feel his pain or happiness. The power of a song and a story is what I like the most.
3) Chose one : flow or meaning ?
Your song can have meaning but if the flow is off, it will sound like a train wreck. Flow in my opinion would be the dominant choice. A hard 16 bar verse can definitely shut a house down…
4) New track every week or two album a year ?
Due to the internet, the attention span of a listener has been cut short so nowadays a song would at it height might last 2-3 weeks tops.. You can stretch it but Hip-Hop heads now need faster movement. Back in the days you can do 1 album a year or even stretch for 2 but today you better release mixtapes or remixes or something in between or if not, you’re out of sight… out of mind.
5) The best thing an emcee can do for his / her fans ?
Communicate with them, see what music and artists they follow and why? Creating a line of communication is the best because they will continue to spread the word of your talent and music.
6) Your best advices for emcees in 2015 ?
Have fun and don’t go by what others are doing. IF you like a beat, don’t worry if it sounds (EAST, WEST, SOUTH, TRAP) DO IT! Do GOOD music and have FUN. Most important thing.. Don’t aim for a RADIO song, the street buzz of a song builds it to get on the radio… remember, the hotter the song is, radio will come to you… They need music to play, so have fun creating.
7) The topic that emcees should talk about ?
Whatever comes to their mind once you hear a certain beat or if an idea is in their head and they want to express it.. do so!! We’re all ears. Bring us into your world.
8) The website or social media you use the most to discover new talents ?
I don’t go to Twitter or Instagram to discover any artist.. I have to see them in person on a stage and get the entire experience that they are trying to sell. I speak to a lot of DJs and see what they like and are playing so its always great to build relationships with the hottest DJs (mixtapes and clubs).
9) Name a producer you know emcees should work with.
I like many producers, working with DJ Premier makes him the obvious choice of mine but I do like other producers like Domingo, Divided Souls, DJ Pain 1, Dae One, SPKilla, Scram Jones, Marco Polo, iLLMind, Buda da Future & Grandz Muzik, Luminary, and COOL FD…there’s a bunch more I like.. look them up tho.. they are amazing.
10) The emcee you would suggest us to follow ?
I know many and I can tell you my artist of course is Nutso (@NutsoPPM), and check my Instagram (@siriusxmmills) see who I follow that are MCs cause I’m following some mean MCs yet I know too many to mention and they’ll kill me if one doesn’t get mentioned. Politics. Keep your eyes on many open mic shows that are growing like Writters Block Series, It’s Alive, EOW (of course), lot of talent they showcase weekly so big up to them.