If it’s true that social medias can improve independent artists’ exposure, it’s also true that we naturally don’t know how to use them the best way, even if we’re supposed to be social persons on social medias. First we spend too much time on them, instead of spending time on our art / business. Secondly we can be easily lost between the huge amount of posts, informations, suggestions and advertisings, so much that we forget to speak and interract with those who are sincerely interest in our content.
And YES, content is king on social medias ! You got to be interesting in order to make the people being interested in YOUR art. I am personnaly not on all the social medias because I try to master them step by step. So this post will only talk about the ones I use. So let’s try to determine which content is good for which social media.
- Facebook : the big beast of the social medias’ team has key words that you got to lean on : fans, like, share, picture, videos, short status. And your fans want to discover what you like (example : an inspiring video that you love to watch time by time), what you think (example : create a blog post serie about your personal thoughts), what are you working on (a short status and / or a picture), and who you are working with (make them discover other artists).
- Twitter : As I said on a previous post, twitter is a follow thing. So yeah you follow some people (friends or bigger artists you’re inspired by), but never forget that you’re also followed by some ! The more links to usefull content your tweets include, the more they will be read and clicked !
- Instagram : this media based on image is, according to me, the media where you can spread a message as natural as it is. Base your post on the beauty of the image, the strength of the message you deliver, try to touch your fan more than flooding them. In three words : beautiful over everything. It’s a real challenge even for me, but yeah it can give your fans access to your vision of the world, your vision of the industry, of your art.
If you stick to your script, day after day, your audience will be more and more on look out, and your music will get the exposure in deserve at the end of the day !
Of course this post is infinite since the vision of the good content to share depend on who write it, but feel free to comment and share if you have other visions and tips to share for other social medias !